Roast My Ecommerce Store

Your product is probably great, but your product descriptions might be the reason nobody's buying. Paste your store copy — product listings, homepage, about section — and get three takes at once: a roast that calls out the weak spots, a customer's honest reaction to whether they'd trust and buy, and an SEO specialist's read on what's killing your search visibility. Free, instant, and a lot more useful than guessing why your cart abandonment rate is through the roof.

The tool evaluates your ecommerce copy the way shoppers actually experience it: fast, skeptical, and comparing you to every other option in the same tab. The roast persona targets generic descriptions, missing details, and claims that don't build trust. The customer persona walks through your store as a first-time visitor — testing whether your product pages explain what they're buying, whether the pricing feels transparent, and whether the overall experience builds confidence or raises doubts. The SEO persona checks for the on-page issues that keep you from showing up in product search results.

This is for anyone running an online store — Shopify, WooCommerce, Squarespace, Amazon, Etsy, or custom-built. Whether you're launching your first product or optimizing a catalog of hundreds, the feedback adapts to what you paste in. For a broader site audit beyond just your product pages, try our Roast My Website tool. And if you're running ads to your store, pair it with our Roast My Ad Copy tool to make sure your ad messaging matches your storefront.