Roast My Ad Copy

Most ad copy is invisible — same hooks, same claims, same boring CTAs. Paste your ad copy below and get four takes: a roast that calls out the generic and the overpromising, a customer's honest read on whether they'd actually click, an SEO specialist's view on keyword targeting, and a performance marketer's analysis of your hook strength and conversion likelihood. Free, instant, and a lot cheaper than wasting ad spend on copy that doesn't convert.

The tool dissects your ad copy the way platform algorithms and real audiences actually judge it. The roast persona targets the weak hooks, empty urgency, and claims that every competitor is already making. The customer persona answers the only question that matters: would I stop scrolling for this? The SEO persona checks whether your keyword strategy matches how people actually search. And the performance marketer evaluates your hook-to-CTA flow and predicts whether the copy would actually drive clicks at scale.

Whether you're running Facebook ads, Google search campaigns, Instagram sponsored posts, YouTube pre-rolls, or TikTok spark ads, this tool catches the conversion killers before you spend money finding them the hard way. It's for marketers, founders, freelancers, and anyone who's ever looked at a 0.3% CTR and wondered why. For the page your ads drive traffic to, try our Roast My Landing Page tool to make sure the post-click experience matches the ad promise.

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€20/month
3x more detailed analysis Full roast history Premium PDF export Before/after comparisons
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Frequently Asked Questions

Facebook ads, Google search ads, Instagram captions, YouTube pre-rolls — anything you're running or planning to run.
No, this is a fast gut-check before you spend money. Real A/B testing is still the gold standard.
It catches common conversion killers: weak hooks, unclear offers, buried CTAs. Fixing those usually helps.
Yes, paste them one at a time and compare feedback.
No, analyzed and discarded. Not saved or shared.
Yes — mention which platform you're running the ad on (Facebook, Google, Instagram, etc.) and the feedback adapts. Each platform has different copy constraints, audience behaviors, and what works versus what gets ignored.
Paste each variation one at a time and compare the feedback. This is a quick way to sanity-check A/B test ideas before committing ad budget — see which version the tool predicts will perform better and why.
The tool focuses on copy quality, messaging clarity, and conversion effectiveness. It doesn't audit for platform-specific ad policies or prohibited claims — you'll need to check those separately in each ad platform's guidelines.
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